BE HUMBLE! The Reign in Rap at the 2018 Grammy Awards!
The 2018 Grammy’s will be center stage to a face-off between to iconic rappers Jay-Z and Kendrick.
Here are the categories!
Record of the year includes Childish Gambino’s “Redbone”; Luis Fonsi, Daddy Yankee and Justin Bieber’s “Despacito”; JAY-Z’s “The Story of O.J.”; Kendrick Lamar’s “HUMBLE.”; and Bruno Mars’ “24K Magic.” Fans are saying the showdown will come to lyrically geniuses: Kendrick Lamar, considered the face of the new school and JAY-Z, winner several times over but never in this category. Jay-Z, the leading nominee with eight, is also nominated for song of the year. Like previous winners, “HUMBLE.” feels timeless in concept, unique in sound and inescapable on a pop level. “Despacito” and Gambino might take other categories, but in the year that the genre hit critical commercial mass, it’s rap’s award to win.
As reported, music executive Lyor Cohen says hip-hop should dominate the top categories at the upcoming Grammys. Cohen spoke with The Associated Press on Thursday about the Recording Academy giving rap a “deserving” chance. Both Jay-Z and Kendrick Lamar are nominated for album and record of the year.
“It’s long overdue for the right artists to win the right category in the right time,” Cohen said.
Cohen’s new role as YouTube’s global head of music, has been noted to be integral in the Hip-Hop culture, also serving in the past as the former head of Def Jam Records. He will be hosting a pre-Grammy event with Nas that will pay homage to rap and include appearances by Grandmaster Flash, Q-Tip, Fab Five Freddy and Chuck D.
Previously, the only rap-based acts to win album of the year in the past have been Lauryn Hill and Outkast, though Hill’s album was mainly R&B and the Outkast album a mix of pop, funk and rap. A rap song has never won song of the year or record of the year. Cheers to the new reign in RAP!